What does Branch Basics smell like? Is it a fragrance-free cleaning product?Updated 2 months ago

Branch Basics is fragrance-free. The single word "fragrance" in an ingredient list is actually a recipe of hundreds of proprietary chemicals, some that are incredibly potent and dramatically affect the air quality of your home. We believe in creating a healthy home that is a safe haven for all, which means one that is free of synthetic fragrance. We also do not add masking chemicals to cover up the natural smell of the ingredients. The smell of the Concentrate is subtle and when you dilute it with water to make the different cleaning solutions, it becomes even more subtle. When you clean with Branch Basics, your home will have a neutral smell/smell like nothing. This is how a clean home should smell!

However, if you still miss having a scent, you can add essential oils to your Branch Basics if you would like a scented cleaner. For more on this topic and how-to, click here.